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My Services

Turn curious buyers into raving fans.

Copy, SEO, and ads that are sure to convert curious consumers into brand loyalists.

Web
Table setup with devices

Website Copywriting

For brands who need their online presence to be just as polished as their physical products. A homepage that welcomes. An About page that connects. Internal pages that educate. Shop pages that convert. 

WHAT YOU GET

  • Custom wireframe 

  • Homepage rewrite

  • About page rewrite

  • 1 internal page rewrite

  • 2 product detail page rewrites

  • SEO optimization

  • 2 rounds of revisions

Timeline: 1-2 months   |   Investment: Contact for a quote

Brand strategy
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Brand Strategy & Messaging

Set the foundation for years of growth and success with brand strategy and messaging that stands out from the competition and creates lifelong customers.

WHAT YOU GET

  • Two 60-minute strategy calls & questionnaire

  • 40+ page brand strategy deck diving deep into your cruelty-free industry, customer avatars, competitors, and USPs

  • Rewritten mission, vision, and purpose statements

  • New taglines and PR boilerplate

  • Brand voice & tone strategy

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Timeline: 1.5 months   |   Investment: Contact for a quote

Launch
New Sticker

Paid Ads Management

Your product is done, now it's time to raise it's visibility in the market. Google, Meta, and other platforms need strategic ads, spending, and targeting to reach your ideal client. This services proivdes that. 

WHAT YOU GET

  • Custom multichannel growth strategy

  • Complete setup of your ads profiles

  • Full campaign, budgets, and performance management

  • Detailed messaging strategy

  • Customer research 

  • Monthly analytics and results reports

  • Unlimited revisions and reiterations

Timeline: 1 month   |   Investment: Contact for a quote

SEO
Image by Souvik Banerjee

SEO/AEO/GEO Optimization

Stand out and get the traffic you deserve with glowing SEO. This three-part SEO/AEO/GEO audit, report, and implementation offering will increase organic site visits, tapping into AI engines, and get more eyeballs on your product or services.

WHAT YOU GET

  • Technical SEO/AEO setup and audit

  • Custom SEO strategy and  report

  • Keyword and search intent research 

  • ​​On and off-page SEO

  • Content strategy and topic authority

  • AEO/GEO baseline and optimization

  • AI search visibility monitoring and reporting

Timeline: 1-2 months   |   Investment: Contact for a quote

A LA CARTE

A La Carte Services

Not seeing what you need? I offer a variety of specialty, a la carte services that may fit your businesses needs.

CHOOSE FROM

  • Blog posts

  • Newsletters

  • Product detail pages

  • Landing pages

  • Paid ads

  • Brochures

  • Catalogues

  • Trade Show Materials

Timeline: Varies   |   Investment: Contact for a quote

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The American Copywriter Process

01

JUMP ON A CALL

It involves you, me, two delicious cups of something hot, and a 30-minute chat about your business’ copy needs, goals, and timelines.

02

In 1-3 business days, you’ll receive an emailed proposal with your name all over it. It'll include a detailed outline of your copy package, what’s included, pricing, and when to expect your new copy before launch.

PROPOSAL INCOMING

03

COPY IN PROGRESS

I run off and plug away in my copy den for a few days or weeks. I send you a few email updates throughout that time. Then, I reemerge with compelling copy that I think you (and your customers) will love. 

04

Not sure if your copy will land? That’s what revisions are for! We’ll do up to two revisions together to tweak the language, format, and style so the copy sounds and feels like your brand.

THE 2 REVISION SPRUCE UP

05

When your copy and content are done, I'll wrap it up and ship it off to your design team to take the next steps. Keep me on retainer for future projects or say sayonara!

GET READY TO LAUNCH

"Topaz is my go-to copywriter."

"She is an excellent communicator and super easy to work with, is confident in what she writes and recommends, and has the ability to create copy that stands out from the crowd."

- Katrin Ferge, Brand and Communications Manager, ZeroWater

Ready to reach your ideal customers?

 
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